Lana
BOYLE
I MAKE IDEAS WORK.
We all have ideas.
Making them work is the interesting part.
I’m a creative marketing and product development professional who likes taking an idea—often a product, brand, or digital experience—and figuring out how to make it relevant, compelling, and successful.
My background encompasses product development, marketing, creative direction, e-commerce, social strategy, and design. That means I can move comfortably between the creative and business sides of a project: developing the idea, shaping the story, building the experience, and figuring out how to get it in front of the right people—often with challenging budgets and resources.
I’m a big-picture thinker who is also happy getting into the weeds, thorns and all.
STARTING WITH "WHAT IF?"
Defining goals and objectives.
I’ve developed products, programs, campaigns, and experiences from ideation to execution, working through everything from concept and positioning to creative development, marketing, launch, and ongoing promotion.
Asking the right questions forms the direction of a project:
Who is this for? Why would they care? What problem are we solving? And most exciting: how can we make the experience better?
I TURN OBSERVATION INTO STORIES.
AND BUILD DIGITAL EXPERIENCES THAT CONNECT WITH REAL PEOPLE.
Whether the medium is a website, social post, campaign, packaging, photography, exhibits, catalogs, or retail displays, I’m always thinking about the story.
What do we want someone to see first?
What do we hope they'll feel?
What do we want them to do next?
That storytelling mindset has been at the center of my work throughout my career.
I've spent years watching how people discover, explore, and buy products-–and adapting to when behaviors change.
From websites and e-commerce to social media and affiliate programs, I’ve developed digital experiences that help turn interest into engagement and engagement into sustained relationships.
I’m particularly interested in the space where content, commerce, and community overlap.
I MAKE BRANDS FEEL LIKE COMMUNITY.
Good marketing is information + connection.
My design background taught me to pay attention to the details. How something looks, how it's useful, and how it feels tell a story.
My years in marketing taught me how those creative decisions connect to customers, sales, and business goals.
That combination lets me approach a brand from both sides:
Does the marketing meet its users where they are? And does it evolve with them?
BRINGING IT TOGETHER.
Plenty of people are great at marketing, and there are plenty of great designers.
Some people specialize in e-commerce, social media, product development, or brand strategy.
My strength is connecting all those worlds.
I can look at a product and think about the customer.
I can look at a website and think about the sale.
I can look at a social channel and think about the story.
I can look at a marketing campaign and think about the experience.
And I can take all of those pieces and figure out workflows and execution to help a company grow.
All artwork and photos are my own and are not AI-generated.